Stine Omega from Copenhell is the fourth representative invited for our panel presentation at MGM Festival Meet Up. At the presentation you’ll meet five international festivals and get insights on festival details, strategy as bookers and what they are looking for when booking artists.
Meet Stine Omega, Copenhell Festival Booking & Promotions / Social Media Coordinator
Can you tell us a bit about your festival? And your focus and musical profile?
COPENHELL is Denmark’s largest rock and metal festival, attracting thousands of fans from both Denmark and abroad to Copenhagen since its inception in 2010. Held on Refshaleøen, the festival’s four days of “hell on earth” take place in raw, industrial surroundings, providing the perfect backdrop for the brutal decibel bombardment from COPENHELL’s stages.
The festival’s mission has always been to deliver a high-quality lineup, offering both new discoveries and timeless classics for the audience to enjoy. Each year, great efforts are made to create a unique experience from the moment attendees enter the gates of hell.
A wild escape from everyday life where one can fully immerse in the atmosphere and music.
After a decade, COPENHELL has become a tradition for many metal fans, even beyond Denmark’s borders, with its reputation spreading like wildfire. Today, COPENHELL is one of Northern Europe’s leading metal festivals, created by rock and metal fans—for rock and metal fans!
My focus is on booking and promoting the festival. I work very closely with Jeppe Nissen, the CEO of COPENHELL, to create the perfect balance between genres, levels and diversity in the music scene.
What is your background and how long have you been working with this festival?
I have been working with Copenhell for a year now, but the promoter/booker role is still quite new to me. I have a background in Danish radio, where I hosted two music programs. I have also worked as a freelance social media consultant for bands and festivals like A Colossal Weekend. Additionally, I spent many years as a vinyl DJ.
Best show you’ve ever seen hands down? And why was that?
This is a tough question! I’ve seen so many great shows that it’s hard to choose just one. But one that really made an impact was SLEEP in 2019. For me, a great show is when everything comes together as one big vibe—when the venue is right, the band is in the zone, and they’re connecting with the audience.
It really varies from artist to artist and depends on the genre. Of course, the vibe is different if the music is more introverted than extroverted. But the feeling is the same when the music and the vibe are genuine.
Meet Stine at MGM Festival Meet Up 2024 at Institut For X.
Saturday the 16th. november at 1-3pm.
Sign up and details at: https://mono.dk/deltag-i-mgm-festival-meet-up-og-mod-fem-festivaler/
MGM Festival Meet Up is created in cooperation with and supported by MXD – Music Export Denmark and Tuborgfondet.